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The Need for Human Centric Automation By @Automic | @DevOpsSummit [#DevOps]

Automation means freeing up their best and brightest talent to focus on making a difference

The Need for Human Centric Automation

By Chris Boorman

A focus on automation is now a very common trait for large enterprises today. Faced with rising competition and the unrelenting need to evolve their user experience to match changing customer expectations, enterprises now need to innovate even faster than before.

Automation is part of IT operations management, a sector which grew over 4% in 2013 to $19 billion, according to industry analyst, Gartner1. However, it is important to differentiate between human centric automation versus human replacement automation. The former is about using automation to free up talent to drive new initiatives, while the latter is about using automation to cut costs and resources.

Automation is an essential capability for enterprises seeking to innovate - whether through internal channels, acquisition or partnership. Gartner has previously statedthat for many organizations 80% of time can be spent on day-to-day processes, or ‘keeping the lights on' and this is not sustainable if they are to continue to win market share and grow in increasingly competitive markets.

Automation enables enterprises to automate those core processes not to make cuts, but to free up resource to work on new disruptive projects. Faced with an increasingly complex world of technology - cloud, mobile, big data, internet of things - as well as growing consumer expectations, every business needs to turn to automation or perish.

Automation needs to be ingrained in an organization's DNA early on and not deployed later as a replacement measure for existing job functions. It should instead be used to allow people and resources to be more focused on driving the business forwards, rather than on just keeping the lights on.

Every industry is going through a period of change as new technologies and new entrants look to disrupt the status-quo.  Automation is a key enabler for helping enterprises to disrupt their own industries and drive that change.  Acquiring new customers, retaining customers, driving business analytics, consolidating enterprises following mergers or driving agility and speed are all critical business imperatives.  Automation delivers the efficiency and enables the new way of thinking from your brightest talent to succeed.

If you look at the great innovations currently being developed in the financial sector, resource should be focused on adapting to consumer behavior and developing a strong multi-channel proposition that engages with customers. Customer purchasing behavior is influencing the development of mobile payment solutions - with both merchants and payments companies increasingly seeking to develop their understanding of consumption patterns through analytics.

Identifying opportunities for profit and service innovation in this new banking landscape - whether from virtual cards, mobile wallets, in-app payments - requires dedicated resource, as does measuring return on investment.

For our 2,500 customers, automation means freeing up their best and brightest talent to focus on making a difference.

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Automic, a leader in business automation, helps enterprises drive competitive advantage by automating their IT factory - from on-premise to the Cloud, Big Data and the Internet of Things.

With offices across North America, Europe and Asia-Pacific, Automic powers over 2,600 customers including Bosch, PSA, BT, Carphone Warehouse, Deutsche Post, Societe Generale, TUI and Swisscom. The company is privately held by EQT. More information can be found at www.automic.com.